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Smartphone toys come to the fore

The International Tokyo Toy Show kicked off on Thursday with an unmistakable message that toy makers don’t want to miss out on the smartphone boom.

With the number of people using smartphones growing rapidly, the companies plan to release more toys that involve the high-tech gadgets.

Some products showcased by the 144 firms taking part in the four-day show at Tokyo Big Sight in Koto Ward are trial balloons to gauge consumer reaction.