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Mattel sales fall as Barbie stumbles again

Mattel Inc, the world’s largest toymaker, reported its third straight fall in quarterly revenue as sales for the iconic Barbie doll declined the most since mid-2009.

The company’s push into new toys such as building blocks has so far not helped it overcome the fall in demand for its decades-old toys as children shift to electronic games and tablets.

Barbie sales, which fell 15 percent in the second quarter ended on 30 June, have declined in eight of the past 10 quarters. Analysts estimate the doll contributes more than USD1 billion to the company’s annual sales, or about 15 percent of total sales in 2013. Mattel does not break out Barbie sales separately.
 

(Source: CNBC)