Some children may not get their Christmas wishes fulfilled this year as Lego’s factories, although running at full speed, may not be able to make enough plastic bricks to keep up with demand from toy stores in Europe.
The Danish company has become the world’s largest toymaker by sales, overtaking US Barbie-maker Mattel, thanks partly to toys linked to movies, including The Lego Movie. But difficulties in forecasting demand accurately means some orders may not be filled on time.
Lego already has factories in Denmark, Hungary, Czech Republic and Mexico. The company is building a factory in Jiaxing in China, 100 kilometres from Shanghai, which is expected to be up and running in 2017 and should produce most of the Lego toys for Asia in the future.
(Source: The Sydney Morning Herald Online )