Danish toy maker Lego has taken the top spot as the world’s biggest maker of toys by sales, overtaking Barbie doll-maker Mattel, its first-half results showed on Thursday.
First-half sales rose 11.0 percent to DKK11.5 billion (USD2b). Net profit rose 14 percent to DKK2.7 billion, also putting it ahead of Mattel, which reported disappointing first-half results in July as sales of Barbie continued to decline.
Performance was boosted by the Lego Movie product line which was launched together with the group’s eponymous feature film earlier this year.
(Source: The Malaysian Insider)