Retail in Asia

In Sectors

Hasbro backs Transformers video game with toys

Hasbro has identified another cross-market opportunity, announcing a range of action figures to accompany the Transformers: Fall of Cybertron video game from Activision.

Eight toys have been announced so far, the most notable of which is the huge combiner Bruticus figure, which is made up of five smaller Combaticons.

(Source: ToyNews)