Retail in Asia

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Animal Planet to offer kids merchandise in India

After opening a whole new world of information to Indian kids, Discovery’s Animal Planet is all set to enter the country’s retail market by providing a new range of merchandise including toys, books, stationery, home videos, apparel and games. 

"These merchandise lines are perfectly positioned to provide an alternative to character and movie properties emphasizing the fact that knowledge is fun," Jo Edwards, VP, International Licensing, Discovery Enterprises said.