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Angry Birds spread their wings beyond gaming world

At Rovio, the future is Angry.

The Finnish gaming company behind Angry Birds – with more than 1 billion downloads to date– is now spreading its wings beyond the virtual world.

It has already launched plush toys, lunch boxes, clothing, stationery, food and drink items, a Formula 1 driver sponsorship deal and a jewellery line. Rovio this week announced it would launch an Angry Birds-branded debit card in Russia in partnership with a local bank.