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SurfStitch buys websites Magicseaweed, Stab Magazine

SurfStitch Group chief executive and co-founder Justin Cameron is eyeing more acquisitions in the action sports media space after the online surfwear retailer snapped up web surf forecaster Magicseaweed and online surf publisher Stab Magazine in a cash-and-scrip deal.

Gold Coast-based SurfStitch is moving away from being a general brand aggregator to being a content network with a retail business.

Mr Cameron told Fairfax Media consumers are using SurfStitch platforms daily and as a result acquiring product more frequently through its retail sites, which also include in the United States and in Europe.