Retail in Asia

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Sports brands see a surging women’s market in Taiwan

Major sports brands have seen increasing potential in the women’s market in Taiwan, launching female-exclusive events to tap into this less-traditional consumer base. adidas, which has been holding a women’s training camp since March 28 for a month-long shopping campaign, said the event has attracted nearly 4,000 attendants as of Thursday. Mamoru Yamaji, president of Mizuno’s Taiwan office, said the number of woman-only running events in 2014 has doubled over the previous year, with those aged 20-39 the majority of the market base.