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Rakuten sign up as FC Barcelona’s new main global partner


FC Barcelona and Rakuten Inc., a dynamic global company leading the way in e-commerce, communications, digital content and FinTech services for consumers and businesses around the world, have reached an agreement for the Japanese company to become the main global sponsor of the Club and to appear on the front of the first team’s jersey for the next four seasons, beginning in 2017/18.

The agreement was formalised today, Wednesday, in a ceremony held at the Auditorium 1899 in the presence of the President of FC Barcelona, Josep Maria Bartomeu, Manel Arroyo, the Vice President responsible for Marketing and Media of FC Barcelona, and the Chairman and CEO of Rakuten, Hiroshi Mikitani.

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The partnership agreement links the Club with Rakuten from the 2017/18 season until the 2020/21 season, with the option of a further one-year extension. As a result of this agreement, FC Barcelona will annually receive €55m plus title incentives for the duration of the four-year contract. This agreement will be ratified at an Extraordinary Meeting of the Club Members to be held in the near future.

Given their strong innovation credentials, Rakuten will be FCB’s first Global Innovation and Entertainment Partner. Rakuten will support the players and delight FC Barcelona fans and members with new initiatives showcasing the company’s technological prowess in messaging, drones, e-commerce, AI and much more.

(Source: FC Barcelona)