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Nike launches Jeremy Lin-themed shoes

Nike Inc started selling Jeremy Lin-themed last weekend, cashing in on the New York Knick point guard’s recent rise to worldwide fame.

Priced at USD130, the shoes will be available on Nike’s website.

Nike said it will launch the Nike Zoom Hyperfuse Low basketball shoes, built especially for Lin, last weekend in Orlando, Florida, where the NBA is holding its All-Star festivities.

(Source: CNBC)