In Sectors

Jordan Brand, Dwyane Wade take flight with launch of the Jordan Fly Wade

Nike’s Jordan Brand subdivision last month has announced basketball star Dwyane Wade’s first signature shoe with Nike. The Jordan Fly Wade is the lightest Jordan basketball shoe to-date and was designed to help today’s best athletes perform at their highest level late in the season.

"I’m thrilled to unveil my first signature shoe with Jordan Brand," said Dwyane Wade. "This lightweight performance shoe complements my style of play on the court and will help elevate my game during the playoffs."

Acclaimed shoe designers Mark Smith, Jordan’s creative director, and Tom Luedecke, Jordan’s senior footwear designer, worked closely with Dwyane Wade to create a shoe inspired by his aggressive style of play on court.

The Jordan Fly Wade features a Nike Zoom unit in the forefoot and Max Air unit in the heel to complement Wade’s relentless approach to the game and provide enough support to take him deep into the playoffs.

At 13 ounces, the Jordan Fly Wade also features a full-length Phylon midsole and asymmetrical collar for optimal performance on the court.

(Source: Nike)

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:


Stay ahead
Subscribe for free!
Register now
Stay ahead