It once used to be a footwear brand, but Woodland is now seeing more products joining the bandwagon. From apparel to skin-care products, the Indian company has been adding all kinds of products for the outdoor customer. Woodland Managing Director Harikirat Singh tells Vinay Umarji about the company’s plans to expand its product portfolio, as well as retail network.
Woodland suddenly seems to be focusing on expansion. Why?
We have been very flexible since the beginning. The company has been changing and exploring different markets — right from Canada, Northern Europe and the CIS countries. We are not country-specific until and unless we see a potential there. China opened up four to five years ago. Earlier, it was a very closed market. We were watching this because we already had our counterparts from whom we used to source. It is now that we find the time is right to enter that market since they are accepting international brands.
(Source: Business Standard)