Retail in Asia

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China’s Xtep participates in Standard Chartered Hong Kong Marathon and Expo this year

Xtep International Holdings Limited, the first Chinese fashion sportswear brand to be appointed exclusive Apparel Partner for the 2012 Standard Chartered Hong Kong Marathon, featured its Xtep brand and products at its booths in the Marathon Expo in Hong Kong’s Victoria Park from 28 to 29 January. At the same time, Xtep also set up a game booth at the venue, allowing public interaction and fun while jointly supporting the sporting event.

This year Xtep displayed a variety of different types and series of running footwear and apparel, allowing the local audience to better understand the Xtep brand and experience the "Love Running, Love Xtep" brand spirit. To complement the event, Xtep launched the "Xtep Angels" voting competition. From now until midnight 5 February, visitors can vote for their favorite Xtep Angel on the voting page of Xtep’s official website.