Bonds wants to take on global sports giants Nike and adidas in the increasingly lucrative "activewear" market with its own line of athletic clothing.
Parent company Pacific Brands hopes to cash in on the trend of Australians wearing sports gear as everyday apparel and will launch a line of medium-performance women’s activewear in mid-November.
The range would go on sale at a new Bonds Sport concession store in Myer’s flagship Melbourne outlet in Bourke Street, Pacific Brands chief executive David Bortolussi said at the company’s annual general meeting on Tuesday, with concessions eventually being rolled out to all Myer stores.
(Source: The Sydney Morning Herald Online )