Japanese sports shoes and apparel company ASICS, which opened its first partnered mono brand store in New Delhi, plans to expand to 8-10 cities in the coming months.
ASICS decided to go solo after its distribution partnership with Reliance Retail ended in March. It decided to launch its own sales operations after getting approval from the government to enter single brand retail segment.
The store has been launched at Select City Walk at South Delhi and will showcase the company’s entire athletic footwear and apparel range.
(Source: The Hindu Business Line )