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adidas sees record profits in 2011, driven by rising sales in Eastern Europe and China

Sportswear firm Adidas has unveiled its best-ever annual profits, as hopes rise that this year’s Olympics will help it break more records.

It reported a 18pc rise in net profits in 2011 to EUR671 million (USD881m), though the firm barely made a profit in the last three months of the year.

Rising sales in Eastern Europe and China drove demand, the company said.
 

(Source: BBC News )