Yankee Candle®, America’s best-loved candle, celebrates its 50th anniversary and ten years in Singapore this year.
SEE ALSO : Crabtree and Evelyn returns to Asia: first stop Singapore
Founded by Mike Kittredge in 1969, Yankee Candle® started from humble beginnings as a small retail shop in South Hadley, Massachusetts, after he successfully created a scented candle out of melted crayons for his mother’s Christmas gift.
Yankee Candle® has since become the world’s most renowned brand of premium scented candles, sharing its passion for fragrance® by capturing the spirit of each season with its true-to-life scents.
Since Yankee Candle® opened its first store in Singapore in 2009, the brand has warmed the hearts and homes of many Singaporeans with fragrances from different decades.
Local favourites such as MidSummer’s Night®, which has an intense cologne blend, debuted in the 1990s, while sweet vacation scents such as Pink Sands TM and Bahama Breeze were introduced in 2011. Island Spa is also one of Singapore’s top ten best-selling fragrance, and it is exclusively available in Singapore, Malaysia, and Hong Kong.
These all-time favourites from various decades are symbolic of how Yankee Candle® continuously pushes the boundaries of innovation and excellence by developing new products and exploring new fragrances, to help consumers create a cosy home as they savour special moments.
In celebration of Yankee Candle®’s 50th anniversary, the brand will be re-launching a selection of their most popular scents and returning classics from the last 50 years.
Crafted with fresh, uplifting, floral and fruity fragrance notes, the collection consists of 25 different large jar candles from the Spring, Summer, Fall, Holiday seasons.
Yankee Candle®’s Fall series is now available in stores, while the Holiday series will only be available from December 2019 onwards.
Mr. Christopher Kelly, Vice President, International Market Development of the Home Fragrance Division at Newell Brands, the holding company of Yankee Candle®, said, “2019 is an exciting year for Yankee Candle® as we celebrate 50 years of candle-making and an exciting 10 years in Singapore. Looking back, the brand has evolved from its humble beginnings to the global brand it is today, with more than 150 fragrances that have won the hearts of many consumers.”
SEE ALSO : Dr. Bronner’s returns to Singapore
“Yankee Candle® wanted to commemorate these milestones with our most popular scents and returning classics that truly represent the memories we have created with our consumers over the past years. We are excited to see what the next 50 years have in store for us as we strive to continuously innovate and create new fragrances and product categories to suit our customers’ needs,” Christopher continued.