Luxury is more and more looking at SEA, and Thailand, among others is one of the most promising markets. Besides, sectors such as fashion, jewellery , accessories, in the era in which studies reveal that millennials are more interested in experience rather than possession, hospitality wins their pockets.
Hilton’s luxury brand, Waldorf Astoria Hotels & Resorts, will welcome its first guests in South East Asia in the third quarter of 2018 with the opening of Waldorf Astoria Bangkok.
One of the region’s most anticipated hotel openings this year, the grand debut will introduce the brand’s iconic experience to discerning travelers in the vibrant Thai capital, in the heart of the bustling Ratchaprasong intersection.
With a global portfolio of 30 hotels and resorts, Waldorf Astoria is known for its relentless commitment to personal service and culinary expertise in landmark locations around the world.
Waldorf Astoria consistently offers a strong sense of arrival and impressive public spaces worthy of hosting history. Numerous historical figures – from Grace Kelly, Marilyn Monroe and Frank Sinatra, to world leaders – have been associated with the brand.
“Waldorf Astoria Bangkok will mark the brand’s first foray into South East Asia and herald the introduction of Unforgettable Experiences in Bangkok and beyond,” said Daniel Welk, Vice President of Operations, Luxury and Lifestyle, Hilton, Asia Pacific. “The hotel’s timeless environment and exclusively crafted guest experiences, combined with the brand’s unparalleled True Waldorf Service, will set a new benchmark for luxury in Asia.”
In tribute to the owners of the property, Magnolia Finest Corporation Limited, the building has been designed to give the effect of springing from the ground like a Magnolia flower. Towering above the city, the dazzling sculptural appearance of the property cuts a dramatic profile in the skyline of Bangkok.
The hotel will boast 171 luxuriously appointed and spacious guest rooms and suites, which reflect the artistry and craftsmanship of award-winning architect André Fu and his design studio AFSO.
Globally recognized for high-profile, high-end hotels, art spaces and fashion collaborations, the studio has been involved in curating the holistic hotel experience that brings together the building’s contemporary architecture with Thai artisanal tradition.
The hotel’s crown jewel, meanwhile, will span the top three floors from levels 55 to 57, comprising three distinctively curated dining outlets by world-renowned design and concept firm AvroKO, headquartered in New York.
In line with Waldorf Astoria’s culinary heritage, Waldorf Astoria Bangkok is primed to be a dining destination in itself; it will feature three unique restaurant concepts, a lounge and two bars. Acclaimed chef Rungthiwa Chummongkhon, or Chef Fae, will bring her experience of working at Michelin-starred restaurants in Europe to head the restaurant Front Room, which will present an elegant new blend of “new Nordic” and Thai flavors in a relaxed setting.