Retail in Asia

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Using social media to bring K-Pop to the west

South Korea is one of the most wired countries in the world, and digital piracy devastated its music scene — sales of CDs by units dropped 70.7 percent from 2000 to 2007, according to the International Federation of the Phonographic Industry, the international music industry association.

The Korean music industry regrouped by focusing more on digital distribution and touring. As the use of social networks spread globally in the last few years, K-pop bands began to gain more traction in the West.

For example, the R&B singer Jay Park’s songs and albums have hit No.1 on the R&B/Soul charts on iTunes in the United States, Canada and Denmark since 2010.

(Source: CNBC)