This Fall 2019 season, TUMI celebrates the feeling of Enlightenment, the finding of inspiration within true understanding, knowledge, and insight.
As a brand, TUMI constantly strives to pursue a deeper understanding of how its customers live and how they travel, and incorporate this higher learning into the product and global brand vision. TUMI’s goal is to provide its customers with freedom
—from worry, frustration, and distraction.
As a frequent traveler and longtime TUMI user, Hollywood actor Chris Pratt appreciates the brand’s relentless pursuit to address the details within the journey, providing him with the freedom to be present in every moment. It’s these small moments that allow Chris to show up in a big way on the world’s stage.
Chris Pratt kicked off TUMI’s regional campaign this past April by showing off his pre-journey packing skills in a lighthearted video in preparation for his first trip to Hong Kong.
This Fall, he returns as the star of TUMI’s Asia Pacific and Middle East campaign to appreciate all the details that go into perfecting the journey.
“I was so excited to shoot the Fall 2019 TUMI campaign in Hong Kong. It is an incredible place and it makes me want to travel around Asia to experience more of the region. When traveling, it is important to have something that roots me and makes me feel at home. I live out of my TUMI–it allows me to effortlessly move through my journey, and makes me feel at home wherever I go,” says Chris Pratt.
“It has been a pleasure to work with Chris in all phases of the brand’s regional collaboration. As a longtime TUMI user, Chris has a deep appreciation for the brand and the efforts we take to perfect the journeys of our customers every step of the way,” says Victor Sanz, TUMI Creative Director.
In addition to the debut of the Fall 2019 collection, another highlight for Hong Kong TUMI fans this season will be the opening of the TUMI Store at Times Square on July 13th, 2019.
The 670 sq ft space will become the second store in Hong Kong to feature the newly introduced personalization bar concept. The TUMI Store at Times Square will celebrate its launch with a special promotion from opening day July 13th until 31 Aug, 2019-
a complimentary TUMI Monaco gusseted card case with any purchase of HK $4,000.
Every TUMI product is designed to provide their users with freedom from worry, frustration, and distraction, empowering them to relax and experience their journeys fully. It is this dedication to purposeful design that pushes TUMI forward this season, with refreshed, updated collect ions that meet the needs of an ever-evolving world.
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Intuitive features and details further elevate the experience of traveling with a TUMI, while dynamic colorways and treatments such as artistic Brushed Blue and vibrant Collage Floral print deliver bold style statements.