TripAdvisor, the world’s largest travel site, this week announced that it is also the world’s largest social travel site. To date, more than 100 million travellers have received a personalised experience, allowing them to engage first with their own Facebook friends’ reviews and opinions when planning a trip on TripAdvisor.
With more than 60 million reviews and opinions on the site, TripAdvisor has a wealth of travel planning insights from its community. With the additional insights from friends, impacting over 100 million travellers to date, TripAdvisor has made travel planning easier, more social, and more trusted. A Nielsen study stated that 76 percent of respondents trust recommendations from people they know the most.
"We are excited that 100 million travellers have had a personalised experienced on TripAdvisor, making TripAdvisor the world’s best site to plan a trip using the wisdom of your friends," said Adam Medros, vice president of global product for TripAdvisor. "Providing travellers with a social trip planning experience will continue to be a strategic focus at TripAdvisor, and we look forward to having even more travellers see their friends’ travel recommendations on TripAdvisor."
In June 2010, TripAdvisor launched its Trip Friends product, highlighting where friends had been as shown on the Cities I’ve Visited Facebook app, allowing users to get travel insights from their friends. In December 2010, TripAdvisor enhanced Trip Friends with instant personalisation as part of its ongoing integration with Facebook. Today when a traveller visits TripAdvisor, they will see hotels reviewed and experienced by their friends listed first in TripAdvisor’s hotel rankings. This extends the personalised experience that TripAdvisor had previously announced highlighting friend activity across hotels, restaurants, and attractions. This personalisation is made possible through the ongoing integration with Facebook.
Trip Friends functionality is available on all TripAdvisor sites. Instant Personalisation is available on TripAdvisor sites in the Americas (US, Canada, Mexico, Brazil and Argentina), Europe (UK, Denmark, Greece, Ireland, Netherlands, Norway, Poland, Russia, Sweden and Turkey) and Asia Pacific (Australia, India, Indonesia, Japan, Malaysia, Singapore, Taiwan and Thailand). More information on TripAdvisor’s integration with Facebook and the personalised travel-planning experience can be found by visiting: www.tripadvisor.com/instantpersonalization.