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Shangri-La Hotels and Resorts launches new website to improve the trip planning experience

Shangri-La Hotels and Resorts has unveiled a revamped website that will allow travellers to experience the world’s most enchanting destinations even before their journeys begin. Enhanced features, which include sharing the best of the group’s photography, will help travellers get closer to their destinations.

To commemorate the new site, Shangri-La will launch the "#LovingTheMoment" Instagram initiative to encourage everyone to share photos of their location.

"After 10 months in the making, we are proud to launch the new Shangri-La.com, which is just the beginning of an exciting line-up of digital and social initiatives that we will be rolling out in the coming year to create richer user experiences for our guests," said Michael Leong, director of corporate digital marketing at Shangri-La Hotels and Resorts.

"We hope the site will make it easier for our guests to explore destinations, make and manage bookings, connect and share through their social media communities, and allow travellers who have not yet stayed with us to have a beautiful entry into the world of Shangri-La."