Retail in Asia

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New CEO promises to restore Mothercare’s fortunes

New Mothercare boss Simon Calver was so determined to turn around the famous retailer that he tracked down the headhunter responsible for recruiting the role to tell him why he had to get the job.

As a new father, he knew the brand and where it was going wrong. The UK business had lost its way, the online offer was not good enough, and it was seen as poor value for money in a market in which the supermarkets and Amazon were making headway with much cheaper price tags.

Calver has promised that in three years he can restore the retailer’s fortunes and has revealed his masterplan for doing so.

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(Source: Retail Week)