Retail in Asia

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Mobile games boom in Korea

Mobile gaming is gaining significant traction among South Korean consumers, with customer numbers set to triple by 2015.

According to new research by Nomura, reported by ZDNet Asia, there will be 33.1 million mobile gamers in the nation in 2015, up from 10.2m in 2011. Korean government forecasts suggest the nation’s total population will hold steady at around 50m over this period.

Revenues for the sector are forecast to rise by 60 percent this year to USD305.5m, with growth rates gradually tapering to 12 percent by 2017, by which time the market will be worth over USD800m.

(Source: Warc.com)