Retail in Asia

In Sectors

IPL’s cricket tournament anticipates high ticket sales in Indian movie theatres

With just two days to go until the start of the third edition of the Indian Premier League (IPL) Twenty20 tournament, ticket sales have been brisk for the inaugural match in the suburbs of Mumbai, and franchisees, broadcasters and cinema proprietors are all expecting high returns.

The enthusiasm is not limited to the stadiums. UFO Moviez, which has tied up with IPL to telecast the matches in movie theatres, has already seen 100,000 tickets sold out of around 350,000 tickets on offer per day. "The matches will be shown in 700 movie screens across India and we expect to go up to 1,000 screens by the end of the tournament," said Kapil Agarwal, Joint Managing Director of UFO Moviez India.