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Hotel price war erupts on Samui

An imbalance between the supply of hotel rooms and the number of tourists visiting Koh Samui has triggered a price war on the Thai island, particularly in the small and medium-sized hotel market.

Hotel competition is getting fierce in Koh Samui with some operators offering free nights to attract guests, said the Tourism Association of Koh Samui.

Vorasit Pongkumpunt, vice-president of Nora Group, the operator of three hotels on the island, said the average hotel room rate on Koh Samui has dropped by 15 percent since last year, and several hotels are now offering buy-one-night-get-one-free or buy-two-nights-get-one-free deals.

(Source: Bangkok Post)