Four Seasons Hotels & Resorts, famed for its top-flight hotels, has agreed to skimp on some of its signature features, bowing to pressures by some financially strapped owners of properties that bear its name.
Many Four Seasons hotels have stopped displaying huge vases of fresh flowers. Others are closing their high-end restaurants on slow days. And some have begun outsourcing laundry.
The moves may seem small – and many guests won’t even notice them – but they are seismic for a brand like Four Seasons, which built its reputation on impeccable service and pioneered labour-intensive prerequisites like in-hotel spas and free shoe shines.
(Source: The Wall Street Journal Online)