Retail in Asia

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Disney goods lure grownups in Japan

Disney-themed merchandise is becoming more popular with adults in Japan as products from handbags and wallets to curtains featuring Mickey Mouse, Winnie the Pooh and other trademark figures proliferate in boutiques and other stores.

Demand is growing on nostalgia for the characters, which have been around since the adult consumers were children. In addition, chic goods developed by designer fashion houses are apparently capturing the hearts of women.

Sales of Disney-themed merchandise to adults are growing as fast as those to children. Samantha Thavasa Japan Ltd., a women’s fashion brand with more than 200 shops nationwide, has established a section for handbags and accessories with stuffed Disney characters at its outlet in the posh Omotesando district in Tokyo.