Retail in Asia

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China’s Evergreen Intl to open 13 children’s wear and accessories stores for 1H15

Evergreen International Holdings Limited (Evergreen Intl), a leading men’s wear enterprise and operator of brands targeting the upper-middle and high-end segments of mainland China’s market, is planning to open 13 new stores for children’s wear and accessories in the first half of 2015 – 9 in the first- and second-tier cities of mainland China, 4 in the shopping mall of the Galaxy Macau resort.

The nice new stores in mainland China will be at the shopping malls in Chengdu, Qingdao and Shenzhen, the company said on Friday when announcing agreements between its children’s wear business units and a number of international premium fashion brands.

In August 2014, the group opened a Roberto Cavalli Junior store in Hong Kong at Ocean Terminal, Harbour City. It plans to further explore the first- and second-tier cities of mainland China as well as Hong Kong and Macau markets in the second half of this year and is in discussion of a number of shopping malls operators about opening more new retail stores for children’s wear and accessories products.

Evergreen Intl has secured the rights from Roberto Cavalli Junior, Simonetta and Diesel Kid to distribute their children’s wear and accessories products in mainland China, Hong Kong and Macau. It has also signed a term sheet with Rykiel Enfant under Sonia Rykiel regarding the proposed distribution of their children’s wear and accessories in the three places. Separately, Evergreen Intl has signed a letter of intent with Fendi Kids and is currently evaluating the opening and operation of Fendi Kids monobrand shops and shops-in-shops in mainland China.

"The group has been discussing with other international premium fashion brands about the retail and wholesale of their children’s wear and accessories in Hong Kong, Macau and Mainland China. We believe that the Group’s new business segment of high-end children’s wear and accessories will further diversify the portfolios of products and brands of its businesses of apparel and accessories, and will leverage the foundation of its existing menswear business, thus will be benefit to the Company and its shareholders as a whole," said Chan Yuk Ming, Chairman and Executive Director of Evergreen Intl.