Retail in Asia

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China Wedding Expo 2012 (Autumn) to be held in Jul

The 22nd China-Shanghai International Wedding Photographic Equipment Exhibition (China Wedding Expo) will be held from 5-8 July 2012 in the Shanghai World Expo Exhibition and Convention Centre. More than 600 exhibitors will gather in areas covering 76,000 square metres, providing one-stop purchase and negotiation services to more than 80,000 professional buyers.

The exhibition organiser has located the exhibitors across the centre’s four exhibition halls and an outdoor exhibition zone in the north square which is built for the first time based on each exhibitor’s area of expertise and the feedback from the 21st exhibition, making it convenient and easy for visitors to find and interact with the exhibits that interest them.

Hall 1 will be the locale for exhibitors of photo albums and frames, photographic equipment, image output devices and consumables. Hall 2 is for the display of wedding dresses and other outfits for special occasions. Hall 3 is allocated to display of photo ensembles shot by professional photographers, apparel and accessories for children’s photography, photo ensembles and the availability of franchising opportunities. Hall 4 will be where one can find wedding goods, accessories and cosmetics, backgrounds and props, furniture and stage sets and shop window design. The outdoor exhibition zone will contain displays of photo albums and frames and consumables. The first floor underground exhibition zone for conference rooms, just next to Hall 4, is uniquely used to make marketing training and e-marketing, enabling the coupling effects between exhibitions and conferences.