Retail in Asia

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Bombay Store rolls out expansion plan

One of India’s oldest and best known listed retail companies, Bombay Swadeshi Stores, better known as "The Bombay Store", has drawn up expansion plans, following improved consumer sentiment. The lifestyle retail chain, whose consumer profile is comprised primarily of expatriate Indian clientele and foreigners, is setting up new stores in major cities, airports and lucrative tier-II cities. The company is also understood to be in talks over joint-venture partnerships with international players, with plans to open stores outside India.

The Bombay Store, popular for its lifestyle products including artefacts, wellness products and gifts, has plan to escalate its presence from 12 outlets in seven cities to 30 by the end of 2011. Currently, the company will focus on the country’s main cities, with more outlets opening in Mumbai as well as in new locations such as Chennai and Delhi. Tier-II cities like Pune, Cybrabad (extended city of Hyderabad), Aurangabad, Chandigarh and Udaipur are on the radar, with the company planning to expand as these cities continue to develop a good consumer mix and strong tourism base.