Retail in Asia

In Sectors

Archipelago Hotels and Resorts announces new luxury brand

Archipelago Hotels and Resorts on 27 April launched its new luxury brand Datai Hotels & Resorts. As the flagship of the new luxury brand, Datai Langkawi is surrounded by centuries-old virgin rainforests on the Malaysian tropical island of Langkawi.

"It is with great pleasure that our company launches our new Luxury Brand, Datai Hotels & Resorts. With the highly acclaimed international resort the Datai Langkawi as the cornerstone, we look forward to thoughtfully growing our brand through the management of appropriate and exciting luxury iconic hotels and resorts in unique destinations around the world. We aim to surprise our guests by creating everlasting memories through the fine art of hospitality," said Franz A. Zeller, Managing Director of Archipelago Hotels and Resorts.

The Asian brand is set to expand within Malaysia and internationally.