Retail in Asia

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IKEA moves into consumer electronics with China venture

Sweden’s IKEA, the world’s largest furniture maker, is set to enter the consumer electronics market with products developed in co-operation with China-based TCL Multimedia, IKEA officials said.

IKEA, known the world over for low-price, self-assembly flat-packed furniture, plans to launch a line of furniture with integrated connected television and sound systems in five European cities in June, throughout seven European countries this autumn, and in its remaining markets in the summer of 2013.

The televisions, wireless sound systems and built-in CD/DVD/Blu-ray players with this line of furniture are designed specifically for IKEA.