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Xiaomi to open ‘experience centers’ in China

Retail in Asia Xiaomi Phone

Xiaomi has always sold its phones, wearables, accessories, tablets, and other electronic devices online in China, but the company may change this strategy soon, after rivals prove giving people the chance to come in and fondle equipment before actually buying it can still be lucrative.

Lei Jun, Xiaomi’s CEO, has talked about a plan to open more than 1,000 retail stores in the next few years, according to local reports.

The intention is to fill them with at least 40 different Xiaomi products, although it’s not very clear if the stores will be showrooms used to promote online sales, or true retail outlets where you’ll walk out with the device of your choice.

It may end up being the former. Described as ‘experience centers,’ in this report from the end of June, buyers will be able to ‘test Xiaomi’s releases’ there, a phrase that doesn’t suggest the ability to hand over money in return for a phone.

However, a Fortune report says Xiaomi will also open up to 300 retail stores in smaller Chinese cities, where online shopping is less popular, where sales will presumably be finalized on site.

Between 50 and 60 Xiaomi shops may be open in China before the end of 2016.

(Source: Yahoo)