Telco giant Vodafone has thrown open the doors to its new Sydney store in the prime Pitt Street Mall retail strip to take on its next-door neighbour, Microsoft.
In a deal foreshadowed by BusinessDay, it is the 60th store the company has opened in the past 18 months as part of a nationwide retail expansion program. The site was previously leased by Wanted Shoes.
The opening and location reflect the growth in demand for telco devices. Providers are the strongest-performing tenants in shopping centres and their own stand-alone stores.
(Source: The Sydney Morning Herald Online )