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Smartwatches getting popular in Singapore

Smart watches are gaining popularity in Singapore with nearly 1,400 devices sold in the first two months of 2014, according to research firm GfK.

Gfk started retail sales tracking of smartwatches thus year and said sales reached USD345,000 in January and February.

"Singapore, with its status as a modern and developed country, has been chosen as one of the first markets in the region for manufacturers to launch their inital models of smart watches,” said Gerard Tan, Account Director for Digital World in GfK Asia. “Since the first smartwatch was launched in mid-2013, adoption level has still remained rather low due to the limitation of choices and features, but as with all other smart devices, we are expecting further advancements in both technology and adoption that will fast track sales at some point soon as the product continues to develop.”

Basic smartwatch functions are similar to smartphones and tablets, including time and tracking activities, GPS, weather forecast, calling, according to Tan. However, due to the novelty of this technology, reports are showing that international brands with greater presence and distribution channels are more popular with consumers.

GfK reported a total of six brands and models currently available to consumers in the market costing in the price range of low USD100 to over USD300. The more popular choices appear to be the more high end models which accounted for around 90 percent of the total sales volume in January.

“The smartwatch is currently at its infancy stage at the moment and as with all first generation models, there are lots upgrading works to be done and we anticipate this new tech toy to follow a similar uptrend as other popular smart connected devices such as smartphones, tablets and more recently, phablets in the months to come,” said Tan.


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