Retail in Asia

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Apple begins to see signs of “softness” in China

Apple began to see "some signs of economic softness" in its Greater China region earlier this month, according to CEO Tim Cook.

Despite boasting the company’s "best results ever" in the region (which also includes Taiwan and Hong Kong), Cook acknowledged "the turbulent environment." The signs of softness, he said, have most notably been seen in the Hong Kong area.

"Beyond the short-term volatility, we remain very confident about the long-term potential about the China market and the large opportunities ahead of us, and we are maintaining our investment plans," Cook said.

Revenue in the region grew 14 percent over the prior year, 47 percent sequentially, and 17 percent year-over-year in constant currency, Cook said, adding that those results "were fuelled by our highest ever quarterly iPhone sales and record App Store performance."