Retail in Asia

In Sectors

Chinese consumers not abandoning Toyota despite recall

The current recall hassle for Toyota has clearly a negative effect on the world’s largest carmaker’s image in Mainland China, but at this stage Chinese consumers aren’t abandoning the Japanese car manufacturer. This is the summarised outcome of a recent TNS automotive survey of 500 Mainland Chinese car owners and purchase intenders.

"Behind luxury carmakers, Toyota enjoys one of the highest brand commitment levels among all car owners in China", says Klaus Paur, Shanghai-based Regional Director Automotive for North Asia at TNS Research International. "This helps us to explain why Toyota owners still stand quite strongly by their brand, although they are considerably affected by the carmaker’s quality problems."

(Source: TNS)