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Top Australian auto marques revealed

Toyota, Mazda and Honda are the auto brands enjoying the highest levels of consideration in Australia, where their fledgling Chinese rivals are struggling to gain traction.

Based on data from over 10,000 shoppers gathered since 2006, Roy Morgan Research, the insights provider, estimated 2.2 million people would be in the market for a new car in the coming four years.

This constitutes a 10 percent increase in the last five years, it added. However, as there are more than 45 brands vying for sales in the passenger vehicle and SUV segments, competition is also rising.