Retail in Asia

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Thailand’s Master expands with ASEAN franchise

Thailand’s Master Car Rental has earmarked THB270 million (USD8.9m) to enter other ASEAN markets this year.

"Our expansion in ASEAN is because we see a growing tourism market in this region," said Thirapong Khumruangrit, the deputy managing director.

Master Car Rental signed a 10-year agreement with Sixt GmbH, a leading automobile rental provider in Europe, to be its master franchisee for seven ASEAN countries.

(Source: Bangkok Post)