Retail in Asia

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Piaggio appoints Y&R as creative agency for Vespa in Vietnam

Piaggio Vietnam, a subsidiary of the Italian-based Piaggio Group, one of the world’s leading manufacturers of scooters and motorbikes, has appointed Y&R as creative agency for its Vespa line of scooters following a six-way pitch for the account.

Y&R Vietnam will take on advertising communications for all Piaggio brands, including the Vespa S, Vespa LX as well as Liberty, and will handle digital, above-the-line, strategic planning and activation activites.

The communications will aim to reinforce the brand’s Italian heritage, retro feel and unique selling point in the local market.

(Source: Media)