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Number of fuel efficient drivers continues to grow in HK

Shell Hong Kong last week revealed the results of its fourth global research on fuel economy, which looked at drivers’ attitudes towards consumption of energy, fuel economy and driving habits. Interviews with over 8,000 drivers were conducted in 10 markets including Hong Kong, Malaysia, Thailand, The Philippines, Singapore, United Kingdom, The Netherlands, Denmark, Czech Republic and Turkey. 

According to the research, 72 percent of drivers have changed the way they drive to reduce the amount of fuel consumed. The number has increased by 15 percent over the past two years (from 57 percent in 2010). In the meantime, 70 percent of drivers are willing to change the way they drive in order to save fuel.

The study also shows that the economy is a major reason for drivers to cut back on their fuel consumption. Eighty four percent of drivers said that being fuel-efficient is an important way for them to save money.  Eighty four percent also said that they would change the way they drive if it meant they could save more money on fuel, and 71 percent said that the current economic climate has had a major effect on the amount of fuel they use and the journeys they make.

However, despite the positive attitudes and action towards reducing fuel consumption, the survey shows that Hong Kong drivers still want information and evidence on how and why they should save fuel. Nearly half of the interviewed drivers would be more active in saving fuel if someone showed them how to (49 percent) or if there was more information available on how to save fuel (48 percent).  

Following its success in setting a Guinness World Record for the "Largest Fuel Efficiency Lesson" on Global Shell FuelSave Day last year, Shell continues to promote fuel economy through its interactive and innovative campaigns. In response to the research findings above, Shell last Friday launches Target One Million, a Shell FuelSave programme to help 1 million motorists across the globe learn how to save fuel. During the campaign, Shell will release a series of interactive, online mini-games to equip drivers with the skills they need to help save fuel and, in doing so, cut down their fuel costs.