Retail in Asia


Maserati’s worldwide sales propelled by growth in Chinese market

Italian automaker Maserati has seen significant growth in the Chinese market since partnering with Poly Technologies in 2004.

Poly Technologies operates Maserati’s dealerships in the Chinese markets, a strategy that has resulted in an increased footprint for the automaker and excellent sales.

Maserati counts China as the second largest single market for its vehicles. Due to demand, the Italian automaker has built a distribution network of dealerships in 40 major Chinese cities.

Since its joint venture began in Shanghai in 2004, Maserati and Poly Technologies have achieved strong sales within the Chinese market.

Maserati saw its sales in China increase 150 percent year-on-year to 9,400 models in 2014. The automaker’s sales in China increased Maserati’s worldwide sales by 137 percent from the prior year.

Keeping its momentum in the market, Maserati sold approximately 7,500 vehicles in China in 2015.

(Source: Luxury Daily)