Retail in Asia

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HK to be new HQ for luxury carmaker Infiniti

Infiniti, the luxury division of Japan’s second-largest carmaker, Nissan, is moving its global head office to Hong Kong, the first time the city has been selected for the headquarters of a car manufacturer.

Carmakers usually set up their head offices in their country of origin or near to their biggest markets, but Hong Kong, which sells less than 4,000 new cars a month, was chosen for its proximity to the fast-expanding Asian market and also its high percentage of luxury car sales.

"China is the largest prospect for us, and Hong Kong is not only a door open to China, but the rest of Asia," said Carlos Ghosn, Chief Executive for both Nissan and its long-term partner Renault in an interview ahead of the new office’s opening on Tuesday.

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