Retail in Asia

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Harley-Davidson moves into India

Harley-Davidson India, the wholly owned subsidiary of the US-based cruiser-bike manufacturer, has opened its first showroom in the city of Hyderabad. The company plans to add four more by the end of the year. The new showrooms will be opened in Chandigarh, New Delhi, Mumbai and Bangalore. The company has on display 12 models representing five families of cruiser bikes.

Anoop Prakash, managing director, Harley-Davidson India, said the country is a strategic market for the USD4 billion iconic parent company. He added that the American and European markets are getting gradually saturated and India is among a few countries with great potential for growth.