Retail in Asia

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Ford says small is way to go in China

The head of Ford Motor Company operations in Asia said the company would meet its ambitious goals for growth in China and India by greatly expanding its product offerings.

Over the next several years, Ford executive Joe Hinrichs said, the carmaker would have more cars that were smaller than its subcompact Fiesta in China and India, which would mean less profit per vehicle.

However, Hinrichs said Ford would make money by selling a high volume of these smaller cars.

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(Source: scmp.com)