Retail in Asia

In Sectors

Ford’s new Figo is the beginning of bigger presence in India

Known for poor aftersales and niche appeal, Ford India is leaving no stone unturned in a bid to make its presence felt in the largest segment in the automobile market – the small car segment – with its new Figo. "Figo is the first step in the mass market here in India and we expect it to be successful. Every 12-18 months, we will be launching a new car in the Indian market" says president and managing director of Ford India, Michael Boneham.