Retail in Asia

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Chinese online retailer sold out of 300 Mercedes smart cars within 90 minutes

Call it the little engine that could. The Pearl Grey smart car, manufactured by Mercedes (a division of Daimler AG), has been rumbling through China with unprecedented power. Last week, online retailer Jingdong Mall offered 300 units of Pearl Grey for sale on their site.

They were sold out within 89 minutes, reflecting the growing popularity of smart cars in China and the willingness of Chinese consumers to buy big-ticket items like cars if given a credible online platform.

(Source: red luxury)