Retail in Asia

In Sectors

China’s women buy Maseratis and Ferraris like Italian pastries

A third of China’s millionaires are women, and they buy a disproportionately large share of high-performance sports cars in the world’s fastest-growing major economy. Fiat SpA said the percentage of women buying its Maseratis in China is triple that of Europe, while the percentage buying its Ferraris is double the global average, according to Bloomberg.

Women buyers generate 30 percent of Maserati’s China sales, compared with less than 10 percent in Europe, Shanghai-based Gobber said. The GranCabrio convertible with 433 horsepower costs USD406,656 and the GranTurismo S coupe USD391,527, the company said.


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